Functie & Vorm 1 Industrial Design in the Netherlands Instituut voor Industriele Vormgeving (Amsterdam)   Bussum : Moussault 1956 30cm Dutch English French and German language 119 pages Institute for Industrial Design (Instituut voor Industriële Vormgeving, IIV, 1950-1976) catalogue of furniture, fittings, lighting etc. Contains works by Coen De Vries, William Rietveld, W.h. Gispen, Cees Braakman, Johannes De Boer, F. H. Fiedeldij, A.D Copier, Rob Parry, Floris Meydam, D. Van Sliedgert, W.H. De Vries, Friso Kramer, H. Batelaan, P J Muntendam for NV Utresche Machinale Stoel, Dirk Huizer, A Vermeer, W. Flem, Cor Alons and F. Jansen. Plus contemporary adverts front and rear. Quote: Founded … to ‘promote good design of industrial products in the Netherlands’, following the example of the British Council of Industrial Design and with support of the government …In the context of industrialisation politics and export promotion, the aim was to increase the quality of Dutch products. To this end the IIV promoted the idea of using designers in the industry. Several companies joined the institute; it functioned as an agent for choosing a designer and gave advice (consultancy). The IIV opened an exhibition space in 1953 and broadened its management board (led by W. van Osselen, the director of Gispen) with representatives from consumer organisations, trade and education. At that point there were around 140 affiliates. In 1960, the IIV had 226 affiliated members and mediated in 70 cases, mostly for small and medium-sized companies. Condition: Ex library with stamp facing page. Some writing on cover. Rips and tears to cover edges. Inside age toned but still bright.
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